TV

The Canadian Press - ONLINE EDITION

Facebook exec Sibyl Goldman seriously seeking Hollywood and sports celebs

  • Print

BANFF, Alta. - Sibyl Goldman has only been on the job a few months trying to attract celebrities to Facebook but she already has set her sights on comedy veteran and talk show host Stephen Colbert.

Goldman was recruited from Ryan Seacrest Productions to court Hollywood and sports celebrities to use Facebook to a greater degree.

She's now Facebook's head of entertainment partnerships.

"The focus is making the experience on Facebook and Instagram better for public figures — it could be Lebron James, who is a very active Facebooker and was doing a Facebook live interview the other day or it could be Joe Biden, who is posting an Instagram photo," she said.

"It could be Hugh Jackman, who, as he was preparing for the Tonys, is posting videos and doing all sorts of great stuff. I'm a power fan of pop culture. I am like the poster person for this stuff."

Facebook acquired Instagram for $1 billion in 2012.

Goldman said many celebrities are already familiar with how Facebook and Instagram work but need to "rekindle" with the networking site and realize the new features aren't that difficult to do.

She said of the celebrities who aren't engaged in Facebook, Stephen Colbert is at the top of her want list.

"He's got a show. He's going to be taking David Letterman's place and comedy is the most powerful form of material on all of these platforms," Goldman said.

"He's very much on our radar to start working with as the opportunity is so huge. I'm a comedy nerd and that is so interesting to me."

Goldman said Facebook recently worked with the cast of Netflix show "Orange is the New Black" and points to a decision by Beyonce to use Instagram to announce a surprise new album last year as how effective it can be.

"She did her interview around this album that she released in a totally groundbreaking way using Instagram. It was really exciting and she has been sourcing images from some of her music videos from fan photos," she said.

"That's just us taking it to the next level, which is exciting."

It may not be for everyone, however.

Apparently embattled Toronto Mayor Rob Ford isn't on her list of celebrities, despite numerous appearances as fodder on the late night talk show circuit and as a guest with Jimmy Kimmel.

"Oh my gosh. Thank goodness that's not my category although he is very entertaining and almost transitions into the entertainment category," Goldman said with a laugh.

"We do have a team that works with influencers and government officials and I don't know where he stands on their list. He's almost on the verge of almost an entertainer and also being a public figure."

Follow @BillGraveland on Twitter

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Your top TV picks for August 25-28

View more like this

Photo Store Gallery

  • A goose flys defensively to protect their young Wednesday near Kenaston Blvd and Waverley -See Bryksa 30 Day goose challenge- Day 16 - May 23, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • A golfer looks for his ball in a water trap at John Blumberg Golf Course Friday afternoon as geese and goslings run for safety- See Joe Bryksa’s 30 day goose challenge- Day 24– June 15, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)

View More Gallery Photos

Poll

Did you suffer any damages from Thursday's storm?

View Results

View Related Story

Ads by Google