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This article was published 6/6/2013 (1058 days ago), so information in it may no longer be current.
MONTREAL -- The proposed rebranding of the French-language CBC has produced a fair share of criticism -- including from its own employees.
A union representing Radio-Canada workers says it's "firmly" opposed to the new moniker.
The union calls it unwelcome and inappropriate to have spent more than $400,000 on a marketing campaign at a time of budget cuts.
The union says in a statement that the new name -- Ici, French for "Here" -- also obscures a brand people have come to love over nearly 80 years.
-- The Canadian Press