MONTREAL -- The proposed rebranding of the French-language CBC has produced a fair share of criticism -- including from its own employees.
A union representing Radio-Canada workers says it's "firmly" opposed to the new moniker.
The union calls it unwelcome and inappropriate to have spent more than $400,000 on a marketing campaign at a time of budget cuts.
The union says in a statement that the new name -- Ici, French for "Here" -- also obscures a brand people have come to love over nearly 80 years.
-- The Canadian Press