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Winnipeg Free Press - PRINT EDITION

FX Canada spinoff aiming at younger demographic

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FX Canada has a younger sibling.

Rogers Media announced Tuesday morning it is launching FXX, a younger-skewing companion network to FX Canada. The move mirrors the strategy employed by U.S. cable's FX network, which added FXX to its channel roster last summer.

FXX, which is aimed at the 18-to-34 demographic, will launch on April 1, and be the home of such titles as It's Always Sunny in Philadelphia, Legit, Wilfred and The League, as well as new productions such as Chozen, an animated comedy from the producers of the HBO series Eastbound & Down, and Fargo, a limited-run drama inspired by the hit 1996 Coen brothers feature film.

Fargo was shot in and around Calgary after that city was chosen over Winnipeg as a production location.

"Our strong partnership with FX Networks has allowed us to broadcast world-class content to our Canadian audiences through FX Canada, and we are proud to further strengthen this relationship with FXX," said Scott Moore, present of broadcasting for Rogers Media.

After its April 1 launch, FXX will be available on a free-preview basis until June 30.

-- staff

Republished from the Winnipeg Free Press print edition January 15, 2014 C2

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