TV

The Canadian Press - ONLINE EDITION

Online shows targeting young and wired generation debut on China's mainstream TV

  • Print

BEIJING, China - A popular online show about a young Chinese couple's trips to the far corners of the world is set to be broadcast on the country's main television network, highlighting how popular online content is influencing China's highly regulated mainstream media.

"On the Road," by the Youku site's entertainment unit, is to air during a prime-time evening slot next month on state broadcaster China Central Television's flagship channel, CCTV-1.

The surging popularity of online content, particularly among 20-somethings who consume entertainment on their mobiles and tablets, is luring viewers away from state TV, which the Chinese government sees as a tool to mould public opinion. Privately owned video sites are seeing advertising revenue grow as well as the number of people who are paying to watch premium content, even if this number is still relatively small.

The first season of "On the Road," which saw the childhood sweethearts venture to off-the-beaten-track places like Somalia and Chornobyl, received more than 100 million hits on Youku, where it was uploaded starting in June. The second season has the couple travel to other destinations including Madagascar, Colombia and Alaska and is expected to culminate in their wedding at the South Pole.

Youku said it would repackage the original 15-minute videos from the first season into five half-hour episodes that would debut on CCTV in March.

CCTV was not immediately available to confirm the planned broadcast.

Privately owned video sites in China started life with YouTube-style clips uploaded by users. They soon expanded into showing domestic and international TV series and movies. Now, they increasingly produce their own low-budget shows targeted at 15- to 40-year-olds who watch content on mobile phones and laptops. They are even co-producing movies.

"We're increasingly working with television stations and movie companies to bring these Web-based contents to the home screen as well as to the big screen," said Victor Koo, CEO of Youku Tudou Inc.

Hunan TV, a popular provincial satellite station that is watched nationally, became a co-producer of the second season of a Youku comedy Web series called "Surprise," after the first garnered average views of 31 million per episode.

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

RMTC preview of Good People

View more like this

Photo Store Gallery

  • Susan and Gary Harrisonwalk their dog Emma on a peaceful foggy morning in Assiniboine Park – Standup photo– November 27, 2011   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • Goose sits in high grass near Marion Friday afternoon for cover -See Bryksa 30 Day goose challenge- Day 18 - May 25, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)

View More Gallery Photos

Poll

What are you most looking forward to this Easter weekend?

View Results

View Related Story

Ads by Google