NEW YORK -- Thousands of young fans of MTV's Teen Wolf series are turning to a website set up by the network to offer a gathering place for people to collectively mourn the sudden death of one of the show's main characters.
Twelve hours after Teen Wolf ended Monday night, more than 100,000 people had visited the website TeenWolfMemorial.com, with more than 4,000 posting messages about the character Allison Argent, who died after a mythical Japanese demon stabbed her with her sword.
She died proclaiming her undying love to her ex-boyfriend, the drama's lead character Scott McCall.
"Every post and everything I see brings back a new wave of tears," posted one fan, identified as Jamie C.
The death of Argent, played by Crystal Reed, wasn't entirely a surprise; MTV has been advertising that a main characters would be killed off.
With the advertiser-supported website, MTV is looking to seize on fan interest by offering interviews with Reed and other cast members who offer "eulogies," as well as a place for people to vent.
"We could equate it to digital hyperventilating," said Tom Fishman, vice-president of content marketing and audience engagement for MTV.
Teen Wolf is one of MTV's most popular shows. About six in 10 viewers are female, with a median age of 21.
For MTV, the possibility exists that the site could backfire, and be filled with angry messages.
And it did: "I will always miss you," wrote Kaliegh W. "Now I hate this show."
"My tissue box ran out and it's 11," wrote Natasha S. "Oh, OK. Teen Wolf doesn't want me to sleep. Fine."
-- The Associated Press