TV

The Canadian Press - ONLINE EDITION

Wynne expresses concern over marketing stunts like fake Lake Ontario shark video

  • Print

TORONTO - Ontario Premier Kathleen Wynne expressed concern Thursday about a marketing stunt that had people thinking a shark may be lurking in Lake Ontario.

A YouTube video purporting to show three men surprised by a shark while fishing off a dock was posted a week ago, but it was only on Wednesday that it was revealed to be a hoax.

Discovery Canada, which is owned by broadcasting giant Bell Media, said it was a fake shark and part of their marketing campaign to promote an upcoming series on the creatures.

Wynne wouldn't comment on the tactic the company used, but said people who produce ads and promote them need to use common sense when they try to entice or frighten people.

Everyone needs to recognize that people can get scared by what they're seeing and they need to know quickly what's really going on, she added.

"There needs to be a quick enough turnaround that people don't actually become terrified about what may or may not be happening," she said.

Some local residents on Wolfe Island, where the video was supposed to have been filmed, said the video had frightened them.

One man said there are children who grow up swimming in those waters and he had to discuss the matter with his two young boys over the past week.

Upon learning the video was a fake, Wolfe Island Mayor Denis Doyle said it was rather concerning that people "do those kinds of such dumb things."

The Ontario government was also dragged into the hoax, urging people to report any sightings of the finned creature so they could investigate if needed.

Those behind the fake video said they decided to come clean after seeing the frenzy of speculation sparked by the clip.

Discovery Canada president Paul Lewis said they didn't expect it would cause any fear or upset, but was meant as a "fun summer stunt."

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Stuart Murray announces musical RightsFest for CMHR opening weekend

View more like this

Photo Store Gallery

  • A Great Horned Owl that was caught up in some soccer nets in Shamrock Park in Southdale on November 16th was rehabilitated and returned to the the city park behind Shamrock School and released this afternoon. Sequence of the release. December 4, 2012  BORIS MINKEVICH / WINNIPEG FREE PRESS
  • A monarch butterfly looks for nectar in Mexican sunflowers at Winnipeg's Assiniboine Park Monday afternoon-Monarch butterflys start their annual migration usually in late August with the first sign of frost- Standup photo– August 22, 2011   (JOE BRYKSA / WINNIPEG FREE PRESS)

View More Gallery Photos

Poll

Should the city grant mosquito buffer zones for medical reasons only?

View Results

View Related Story

Ads by Google