Winnipeg Free Press - PRINT EDITION

CBC-TV biggest winner in spring ratings race

CBC-TV was the biggest winner in this spring's version of the local-news ratings race, according to figures released this week by the Bureau of Broadcast Measurement.

CTV maintained its dominant position among local newscasts, despite a dip in ratings, while CBC leapfrogged Global to take over second spot among Winnipeg's supper-hour news programs.

CTV News drew an average audience of 126,700 during the spring BBM ratings period, compared to 165,800 in the same period last year. CBC News at Six increased its viewership dramatically, attracting an audience of 43,600 compared to 31,200 last spring.

Global TV's supper-hour newscast averaged 28,500 viewers, compared to 38,800 in the same period last year.

Measurements represent all viewers aged two and up in the extended market area (Winnipeg and beyond). Ratings were measured by BBM between Feb 12 and March 18 of this year.

Republished from the Winnipeg Free Press print edition May 2, 2009 C2

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