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Winnipeg Free Press - PRINT EDITION
Portage Place Imax, the biggest movie screen in town, going dark on March 31
The Portage Place Imax theatre was unable to show most Hollywood movies in Imax 3D on the day and date of their openings. (BORIS MINKEVICH / WINNIPEG FREE PRESS) Photo Store
THE biggest movie screen in town is going dark for good.
The Portage Place Imax theatre will close as of March 31 says Clare McKay, the vice-president of Forks North Portage, the non-profit partnership that ran the cinema.
McKay says the theatre has "sustained losses over the past few years," due largely to the theatre's inability to show most Hollywood movies in Imax 3D on the day and date of their openings. Another nail in the venue's coffin was "another Imax opened down the street," McKay said, referring to the Imax theatre in Silver City Polo Park.
With one exception, the Portage Place Imax typically screened the bigger releases "two or three months after they had opened elsewhere," McKay said.
The Dark Knight Rises did secure an opening-day berth at Portage Place last summer because of director Christopher Nolan's insistence that Imax theatres screening the movie on an Imax film projector was the best way to view the shot-on-film conclusion to the Dark Knight trilogy.
McKay says the theatre will honour all its previous bookings, including school screenings and birthday parties, until March 31.
Republished from the Winnipeg Free Press print edition January 8, 2013 D2
History
Updated on Tuesday, January 8, 2013 at 4:11 PM CST: adds photo
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