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True North invites Burton Cummings Theatre employees to reapply for jobs

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True North Sports & Entertainment is moving closer to taking over the management of The Burton Cummings Theatre but it will be months until an arrangement is finalized.

True North spokesman Scott Brown confirmed that a letter has been sent out to the road house’s employees informing them they’ll need to reapply for their positions by April 15.

"It doesn’t mean they’re laid off. It’s like when a new general manager takes over a sports team. He reviews all the personnel and coaches, which is the situation here. We’re going to move in and manage the building and we reserve the right to review the personnel there," he said.

The Free Press previously reported on True North's interest in assuming control of the the theatre in December.

It’s a complicated process and negotiations are expected to extend into the summer but True North’s impact will be felt "very soon."

"I think we’re going to start booking the shows there pretty quickly," he said.

The reality of the situation is True North, as a profitable, privately-run company with a diverse calendar of events, has a greater ability to take on risk in booking various acts.

The Burt, meanwhile, is a not-for-profit organization that is also a registered charity. It has a full-time staff of two.

"With every event, you take on risk. If a show doesn’t sell as well as you’d like, there’s a financial risk for the facility. We’re in a position to take on a bigger risk than The Burt and we might be able to bring in some bigger shows than The Burt could previously," he said.

geoff.kirbyson@freepress.mb.ca

History

Updated on Wednesday, March 19, 2014 at 11:20 AM CDT: Adds comments from Sam Katz

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