Jamaica's Luciano warmed up for his Saturday night gig at the Summer Winds music festival at the Winnipeg Free Press News Cafe on Friday afternoon.
The reggae singer is making his second appearance at the festival, having also headlined in 2012.
In 22 years as a performer, Luciano has put out 60 albums.
He said even though Bob Marley died in 1981, millions of people around the world understood his message, which is why he continues to be force - both musically and marketing-wise - so many years later.
Luciano is scheduled to take the stage after 9:30 p.m.