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The Canadian Press - ONLINE EDITION
CBC reaches licensing deal for online streaming, to launch digital music service
TORONTO - CBC has reached a deal with the Audio-Video Licensing Agency so it can stream more of its radio programming online unedited and on demand.
"Up until this point, the majority of the radio programming that we make available online and on demand we've had to strip music out of, so if you're listening to one of our shows on demand we've either had to take music out or go through some fairly complicated arrangements around clearing it," said Chris Boyce, executive director of radio and audio of CBC English Services.
"So it allows us to make more of our radio programming available when and how Canadians want it."
The agreement also covers a new digital music service that CBC plans to launch later this winter, with details to be announced in the weeks ahead.
Boyce would not say if it would be available for free.
"It leverages CBC's strength around Canadian music, it takes advantage of our ability to create original content, to provide context, to build community," he said.
"It really builds on CBC's history around music and if you go back to the mandate of CBC as a company and you look at what's written in the Broadcast Act about reflecting Canada to Canadians ... what we're going to launch is us reimagining what that mandate means in the 21st century, in a world where consumption of music and music content has shifted dramatically through digital technology."
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