Winnipeg Free Press - PRINT EDITION

Clothier helped Elvis establish signature style

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MEMPHIS, Tenn. -- A relative says Bernard Lansky, the retailer who helped a young Elvis Presley establish his signature clothing style, has died.

Julie Lansky, the clothier's granddaughter, said the 85-year-old died Thursday at his Memphis home.

Lansky started his retail business in Memphis in 1946 with a $125 loan from his father, Samuel.

After the Second World War, the store started selling army surplus goods. When the supply dried up, he opened a high-fashion men's store.

Lansky supplied Presley with the pink and black shirts, pegged pants, two-toned shoes and other flashy duds in the 1950s.

Even though his style of dress changed over the years -- including sparkling jumpsuits -- Presley shopped at Lansky Bros. clothing store the rest of his life.

-- The Associated Press

Republished from the Winnipeg Free Press print edition November 16, 2012 D2

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