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Good Wife? Meet The Boss

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Bruce Springsteen

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Bruce Springsteen

THE Good Wife has a new Boss.

The critically acclaimed drama -- and CBS's website -- will be the unusual first official spots to listen to Bruce Springsteen's 18th studio album, High Hopes, before its Jan. 14 release.

Starting at 9 p.m. Sunday, until 6 p.m. on Jan. 13, fans can stream the album exclusively, in its entirety, at CBS.com/springsteen. And the Jan. 12 episode of Wife will feature snippets of three songs from the forthcoming album, including the title song (released as a single last month), Hunter of Invisible Game and The Ghost of Tom Joad, a new version of the title track of a 1995 album.

It's part of a deal between Springsteen's label, Columbia Records, and CBS to gain wider exposure for the album in an unconventional way, and lure his baby boomer fans to the show and the top-rated network's website. CBS paid a customary fee to licence the songs for the episode.

"Of course we were incredibly excited by the potential; we're huge Springsteen fans," says Michelle King, co-creator and executive producer of the series with her husband, Robert.

The deal came together after the episode, this season's 12th, had been written and filmed, but not yet edited. Its writer, Keith Eisner, is from New Jersey, and when he heard Bruce Springsteen songs were being used, he literally jumped up and down, she says.

 

-- USA Today

Republished from the Winnipeg Free Press print edition January 3, 2014 D2

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