The Canadian Press - ONLINE EDITION

Nine Inch Nails' Trent Reznor contemplates the future of music, keeping it fresh on road

  • Print

NASHVILLE, Tenn. - Trent Reznor is in a race with technology, from the way he presents his music to fans on the road to how he approaches his job as chief creative officer at Beats Electronics.

Reznor's Nine Inch Nails are preparing for a North American co-headlining tour with Soundgarden that starts Saturday in Las Vegas. It's the fourth leg of a yearlong tour for Reznor, and the 49-year-old singer has reinvented the show to offer Internet-savvy fans something new.

"This will be the fourth kind of radically different production we've pulled off this cycle, and it's been a pain in the ass frankly," Reznor said.

But the idea of doing the same thing "over and over for a whole year felt like it would be a little tedious for the audience, and probably would get old for us," he said. "So we came up with a strategy that might be more exciting for all parties involved."

Gone are earlier production elements, including a unique and visually arresting lighting display during an arena run last year. They have been replaced with a show designed to fit in more intimate amphitheatres with nothing hanging from the rafters.

Reznor even changed the number of musicians in his band to alter the vibe.

"Maybe nobody even notices," he said wryly, adding: "It's not bombast. It's not, 'Look at these technical things we can do.' It's not the explosions and fire or putting robots in space, overwhelming you with spectacle. It's surprisingly hard to be restrained in that area, I might add."

Reznor is also working on the score for "Gone Girl," the third film in his Oscar-winning collaboration with director David Fincher ("The Social Network"). In his role as composer, Reznor and writing partner Atticus Ross contribute ideas, and Fincher ultimately makes the choices.

"It's kind of fun not to be the top of the pyramid," said Reznor, "and looking at somebody that I really respect and saying, 'How can I help?'"

He's taken a similar approach with Beats, the headphones and streaming company founded by Dr. Dre and Jimmy Iovine that was bought by Apple Inc. in May. Reznor said he joined the venture to create an environment where artists wouldn't feel like they were being exploited in an age where music has lost its value.

"It kind of caught me by surprise," he said of the sale, "but I've had time to think about it. Always having had an immense amount of respect for Apple, it's a tremendous opportunity, and we can continue the mission that sort of fascinated me in the first place, which was to try to create a place where people can listen to music and actually elevate that experience. To be able to do it with the scope and scale of Apple, that keeps me interested very much."

He sees his role as something of a futurist and hopes to help create a platform that gives back to music some of the value it has lost.

"Now everybody has access," he said. "I think it's opened up the space for a new way of listening to music that could consider that music isn't just digital aspects. It isn't files, it isn't data. There's magic in there and music deserves to be treated as the fine art that it is."

___

Online:

http://nin.com/

___

Follow AP Music Writer Chris Talbott: http://twitter.com/Chris_Talbott .

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Winnipeg Cheapskate: Cheap summer weekends

View more like this

Photo Store Gallery

  • A group of Horese pose for the camera in the early evening light at Southcreek Stables in Stl Norbert Wednessday. Sept  14, 2011 (RUTH BONNEVILLE) / WINNIPEG FREE PRESS)
  • A baby Red Panda in her area at the Zoo. International Red Panda Day is Saturday September 15th and the Assiniboine Park Zoo will be celebrating in a big way! The Zoo is home to three red pandas - Rufus, Rouge and their cub who was born on June 30 of this year. The female cub has yet to be named and the Assiniboine Park Zoo is asking the community to help. September 14, 2012  BORIS MINKEVICH / WINNIPEG FREE PRESS

View More Gallery Photos

Poll

Should Manitoba support the transport of nuclear waste through the province?

View Results

Ads by Google