Food & Drink

Winnipeg Free Press - ONLINE EDITION

Porn-star rum back on Liquor Mart shelves

By: Bartley Kives

Posted: 02/14/2013 12:46 PM | Comments: 0

Enlarge Image

The Ron de Jeremy rum will again be available at Manitoba Liquor Marts. (HANDOUT)

Related Items

Articles
- Rum's name too racy for MLCC?

Ron de Jeremy is headed back to Liquor Mart shelves, as Manitoba Liquor Control Commission has found nothing inappropriate about the product.

Bottles of rum bearing the name and likeness of adult-film star Ron Jeremy had been removed following a customer complaint, said Manitoba Liquor & Lotteries spokeswoman Karen Hiebert, describing the decision to remove the product as a matter of erring on the side of caution.

"We’ve reviewed the decision and decided to return the product to our Liquor Mart shelves," Hiebert said in a statement. "In this case, we felt there was nothing inappropriate about the product name or its label."

In January, 26 Liquor Marts in Manitoba began selling Ron de Jeremy, a seven-year-old premium rum produced in Panama. The Manitoba Liquor Control Commission ordered 60 cases of the 80-proof rum, which retailed for $43.75 before taxes for a 26-ounce bottle.

The name of the product is a play on words, as ron means rum in Spanish while the 59-year-old Jeremy is one of the world's best-known porn stars. The Ron de Jeremy product line was launched in 2010 and is marketed as "the adult rum" with a "long, smooth taste" on the company's U.S.-based website.

The bottle's label features Jeremy's face but no reference to his work in thousands of pornographic films. The product went on sale in 26 Manitoba Liquor Mart stores on Jan. 24 but was removed from Liquor Mart shelves nine days later, said Andreas Runesson, managing director of operations for Simplicity Wines, the product's Winnipeg-based importer.

The product will return soon, Hiebert said.

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories? Please use the form below and let us know.

* Required

In which story did you find the error? *
Please post the headline of the story or the title of the video with the error.
What was the error? *
Please post exactly what was wrong with the story.
What should we have written?
Please indicate your source for the correct information.
Who else should we interview to improve this story?
Please include any contact information you may have.
Can we contact you in the future for advice on stories about this topic?
Yes

No
First Name: *
Last Name: *
E–mail Address: *
This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.
Phone: *
This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.
Colour:
Are you blue? If you can see this, leave it blank and get some CSS support.
Enter the words that you see: * This is to prevent our forms from being filled out automatically.
You have failed to correctly identify the words in the box above. Please try again.

More Food & Drink

Undock

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.