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Mystery ingredient: Sexcereal

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Sexcereal

What is it?

A Canadian entrepreneur's attempt to bring sexy back -- to breakfast. Sexcereal, according to the website (www.sexcereal.com) is "the world's first all-natural, GMO-free, gender-based" cereal, specially formulated to support sexual health. There's a version for men and one for women.

Looks like:

The package of the "her" version features a sexy blond pin-up in a skimpy red dress holding a huge bowl of Sexcereal, while "his" shows a handsome, muscular dude in a white T-shirt holding a large upright spoon. The cereal itself looks like a rather colourful granola.

Tastes like:

Many other specialty cereals found in health food stores. This libido-boosting concoction is very dense -- which is probably why the serving size is just three tablespoons -- and also dry and chewy. It seems to absorb all the moisture in your mouth, along with the milk. Only mildly sweet, the flavour is not unpleasant but nor is it remarkable.

The male version contains bee pollen, black sesame, wheat germ, camu camu, maca, pumpkin seeds, chia seeds, goji berries, cacao nibs and oats. The female one boasts maca, cranberries, cacao nibs, sunflower, chia seeds, almonds, flax seeds, oat bran, ginger and oats.

Used in:

No doubt Sexcereal, which is loaded with fibre, protein and vitamins, makes a nutritious meal or snack. It's also low in sugar and sodium. It's a novel, if not gimmicky, concept with sex appeal. Whether it can "fuel your fire," as the package suggests is another matter. All-Bran can also put a spring in your step for less money.

While it goes best with milk, Sexcereal can also be sprinkled on yogurt or eaten as is for a healthy snack.

Found at:

Sells for $9.95 for a 300-gram bag. It's available through the website and at six retail stores in Manitoba, which are listed on the site.

Republished from the Winnipeg Free Press print edition May 4, 2013 E4

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