Winnipeg Free Press - PRINT EDITION

Give 'em the lash

Extensions, lifts and semi-permanent mascara designed to cut down your mirror time

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If I had to guesstimate how much time I spend on putting on mascara a year I would have to say it's upwards of 50 hours -- at least.

It may sound unreal, but think about it. Each lid of lashes -- upper and lower, gets at least four coats, then you gotta separate the clumps, and then you gotta fix them again with another coat and maybe if they aren't doing what you want, out comes the curler.

Then there are those days when things go awry. Your eye starts watering, mascara is everywhere and you have to start the whole process over again.

Now I have tried the odd short cut like lash-plumper -- I was too lazy to add yet another step to my night-time beauty regime, and the lash extensions -- I pulled at them when they started to come off and that was a disaster. No success.

But being the slave to fashion and beauty that I am, I might just have to give this whole lash enhancement thing another try -- especially because there is a darling new little beauty boutique on Corydon Avenue that recently opened called Beautifeye Lashes.

Owner Siuleen Thai is no stranger to the lash extension -- she was one of the pioneers of the service in Winnipeg at her former beauty boutique. This time around the entrepreneur has decided to focus solely on the eyes.

"Over the last few years my lash clientele grew along with my passion for perfecting the art of applying lashes. It is so satisfying to be able to instantly transform someone's eyes to make them appear just a bit more awake, flirty or youthful," says Thai.

One of the hottest new trends right now is the lash lift.

"The procedure differs from a traditional lash perm by eliminating the use of clunky rods and instead uses silicone shields to lift the lashes at the root, giving ultimate lift rather than a crimped curl," says Thai.

Sounds like the ideal service for the girl who has a co-dependent relationship with her lash curler. Myself, I'm kinda keen on another new service they offer at Beautifeye Lashes -- volume lashes.

The technique involves creating multiple layers of ultra-fine lash extensions to create thick lush lashes, and it just so happens the boutique is the only certified place in the city where you can get this done.

Add to that a coat of semi-permanent mascara, and voila -- you just got at least 10 hours of your life back.

For those not familiar with semi-permanent mascara, it's a lash coating that is waterproof and lasts for up to four weeks -- ideal if you are planning a trip to the sunny south.

Got a suggestion for a future column or a fashion trend worth following? Email Connie Tamoto at connietamotofashion@hotmail.com.

Republished from the Winnipeg Free Press print edition September 28, 2013 D13

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