Winnipeg Free Press - PRINT EDITION

Multitasking with style

Busy moms can mix chores and couture with these functional looks

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As the saying goes, pain is sometimes the price we pay for fashion. I can't count the number of times I painstakingly teetered on heels a bit too high, squeezed into a dress a wee bit too tight or sat through a meeting in a suit that felt like a straitjacket.

Let's face it, fashion is not always functional and finding something fashionable and functional to wear is even tougher for the modern mom with a busy schedule filled with work, play dates, sports practices and pretty much everything else in between.

While it would just be easier to dress in head to toe Luon, Lululemon should be something reserved for the gym or yoga studio in this fashionista's humble opinion, not to mention the fact that at the end of the day, it's athletic wear -- a little weak on style.

But moms, fear not -- there are some fabulous options out there by eco-conscious brands such as Indigenous and Winnipeg's own Voila by Andreanne that offer some fabulous and fashionable options for the mom on the go.

One of my absolute favourite pieces is Voila by Andreanne's lightweight stretch Batista collared tunic in organic cotton, which would look great paired with a printed legging for weekend play dates and the asymmetrical oversized collar will have you getting the kids to and from soccer practice in style.

Another great option is the Indigenous netted pullover, which comes in some pretty hues such as sky blue and spring fresh green and would pop against a pair of cropped white stretch denim.

If you're looking for something to wear that leans more to the dressy side or if you simply love a great frock, both brands have some great options from the always popular wraparound dress to the figure-friendly fit and flow -- my personal fave.

So if you're looking for a great gift idea for mom or a mom who is looking for functional fashion these two brands are worth checking out.

Indigenous and Voila by Andreanne are available online at indigenous.com and voilaandreanne.com.

 

Got a suggestion for a future column or a fashion trend worth following? Email Connie Tamoto at connietamotofashion@hotmail.com.

Republished from the Winnipeg Free Press print edition May 10, 2014 D13

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