The Canadian Press - ONLINE EDITION

Pinterest gives crafters, do-it-yourselfers a new place to show off, get ideas

  • Print

Pinterest is a relative newcomer to social media, but it has changed the way that many crafters and do-it-yourselfers organize and share ideas.

"It should be called 'Jessa Decker-Smith's Interests.' It's made for me," says Jessa Decker-Smith of Denver, who writes a craft blog called "Happily Home Sewn." She says she spent "a solid two or three days obsessing" about Pinterest when she signed on a few months ago. She uses it to find, organize and share sewing projects and crafts, mostly, but also recipes, fashion and organizing tips.

Pinterest is an online pinboard to which you "pin" favourite pictures and ideas. It's a public display of personal tastes and interest. Subjects include travel, food, home decorating — whatever you can think of — but craft bloggers were among the first to catch the Pinterest bug, according to Lauren Indvik, an editor at the social media news blog Mashable.com.

Decker-Smith's friend and fellow crafter Kristin Cunningham, of Colorado Springs, Colo., uses Pinterest for hunting down home-schooling projects for her two young kids, and pins gardening ideas and workout routines. Both women like that the images they pin on Pinterest entice new readers to their blogs.

No matter how many times an item is re-pinned, viewers are taken to its original site — something that works well for media empires such as Martha Stewart Living, which employs "an army" of pinners to keep it among the top brands getting pinned, according to Kelly Alfieri, digital editorial director for Martha Stewart Living. Other big names that get a lot of Pinterest play include Better Homes & Gardens, HGTV, Whole Foods Market and West Elm.

"Now we have a way for our images to be portable and have those images drive people back to the (web)site," says Alfieri.

And because Martha Stewart Living editors can track which items get pinned and how often, they know that crafting is by far their most popular subject. Alfieri says about 22,000 people follow Martha Stewart Living on Pinterest, but 45,000 people keep track of its crafting boards.

"I think that's the Pinterest audience," says Alfieri. "It's a lot of crafters."

Success on Pinterest may lead to changes in the Martha Stewart Living magazine and online site. Although crafts have long been a focus, "We realize we have to ramp up our crafts on the website and in the magazine," says Alfieri.

More than 80 per cent of all Pinterest pins are re-pins, Indvik says, meaning folks aren't sharing original artwork and ideas - they're mostly sharing the ideas of others.

"That's sort of the beauty of the site," says Decker-Smith. "Someone else has gone out and found this wonderful thing ... it's stuff that people find beautiful or interesting."

Pinterest was launched in early 2010, and interest in it spiked about six months ago, says Indvik. Today, "Pinterest regularly surpasses Facebook and Twitter as referrals" to Martha Stewart Living, says Alfieri.

The Pinterest charm - its breadth of ideas and images - can also be a viewer's curse. Decker-Smith warns that you can get lost in the Pinterest world, as she did when she first joined. Cunningham, who writes a blog called "Sewtastically Made," warns against browsing and recommends following only a handful of people.

The site has made a crafter out of Donya Thorne Gardner Claycamp of Elizabethtown, Ky. Battling breast cancer since the fall of 2010, Claycamp lost interest in cooking and house cleaning. Her recent jump onto Pinterest changed that, and she started crafting with her 5-year-old son.

"I got my mojo back!" says Claycamp. "It's helping me cook and clean and get back into life, instead of lying around and feeling crummy."

Claycamp enjoys re-pinning what others put out there. "I'm so proud that people like the things that I like!" she says with a laugh.

___

Pinterest responded to a request for some of its most popular "boards" with these sites:

http://pinterest.com/cliff/man-crafts/

http://pinterest.com/mkrafty/craft-and-diy/

http://pinterest.com/cliff/stuff-i-made/

http://pinterest.com/minieco/

http://pinterest.com/happysolez/

http://pinterest.com/strangecan/do-it-yourself/

http://pinterest.com/iheartlinen/i-need-to-make-one-of-these/

http://pinterest.com/ezpudewa/craft-supplies/

___

Online:

http://happilyhomesewn.blogspot.com

http://sewtasticallymade.blogspot.com

http://pinterest.com

http://marthastewart.com

http://mashable.com

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Jim Flaherty remembered at visitation as irreplaceable

View more like this

Photo Store Gallery

  • Goose sits in high grass near Marion Friday afternoon for cover -See Bryksa 30 Day goose challenge- Day 18 - May 25, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • Marc Gallant/Winnipeg Free Press. Local- Peregrine Falcon Recovery Project. Baby peregrine falcons. 21 days old. Three baby falcons. Born on ledge on roof of Radisson hotel on Portage Avenue. Project Coordinator Tracy Maconachie said that these are third generation falcons to call the hotel home. Maconachie banded the legs of the birds for future identification as seen on this adult bird swooping just metres above. June 16, 2004.

View More Gallery Photos

Poll

What are you most looking forward to this Easter weekend?

View Results

View Related Story

Ads by Google