There's no shortage of creative and innovative ideas to promote Winnipeg's thriving fashion and beauty industry, even in the dead of winter.
Maybe it has something to do with our deep-rooted resilience when it comes to short days, long nights and icy windchills that send shivers up our spines. Or it could be just another way to celebrate 'Peg-city style.
One new and emerging promotional trend in our city this winter is the pop-up venue. From RAW:almond -- the outdoor rivertrail dining experiment -- to warehouse trunk shows featuring the latest styles from the city's indie designers, the pop-up venue is a fantastic way to promote local talent.
One event well worth leaving the comforts of home for today is the Oak and Oar Pop-Up Boutique. The Winnipeg clothing brand is hosting a classic shinny tourney and pop-up clothing boutique at the Wildwood Park Community Centre, 271 North Drive, today only from 2:30- 5:30 p.m. to showcase the Life After Midnight collection.
The second collection to come from the urban street brand, Life After Midnight is inspired by sleepless lake- life nights spent huddled around the woodstove sharing stories and memories with those who matter most to you.
"The Life After Midnight collection is what you make it. It's different for each individual," says brand creator Chris Watchorn. "For some it's the forgettable, others the memorable and for some the hours of immense creative flow, this collection is a synergy of these ideals."
This casual and relaxed winter collection features graphic printings with clever phrases, including "Render your Art not your Diamonds," "Summer Loitering," "Midnight Marauders," and my personal favourite, "The Crow Flies at Midnight."
In keeping with the brand's signature style, the collection also includes a few choice accessories, such as the pocket square, basic logo tuque and carved-wood bear pendant.
The colour pallette for the collection is also reflective of the dark and somewhat gloomy days of winter -- hues of grey, black and white.
Can't make it to the pop-up boutique? No problem; you can still order the Oak and Oar winter collection online at www.oakandoar.com
Got a suggestion for a future column or a fashion trend worth following? Email Connie Tamoto at