Pregnant women who don't want to leave home and see what's cooking in the oven will be able to have the ultrasound come to them -- for a price.
The idea comes from Tracy Stadnyk and her company, Prenatal Peek, which she says is Winnipeg's first mobile-ultrasound business.
Prenatal Peek offers private ultrasounds, which are not part of the medicare-covered mandatory ultrasounds most mothers-to-be get. Even though they pay for the privilege, Stadnyk said many moms are deciding to get the additional ultrasounds.
"A lot of moms are doing it now. I can say 95 per cent of my friends have all been to (private ultrasound clinics), and multiple times through a pregnancy," she said.
The ultrasounds Stadnyk offers don't replace the mandatory ones medicare pays for.
"This is more a fun kind of thing that they can have basically at any time throughout their pregnancy, but they are still required to keep up with regular visits from their physician," she said.
There are different reasons to have a private ultrasound, Stadnyk said. One is the pictures are 3D, or even 4D (moving), versus the "side view" conventional ultrasounds have. Hospitals will occasionally provide 3D ultrasounds, but usually they stick to the conventional 2D pictures. Stadnyk said the 3D lets parents get a better idea of what their child looks like.
"You actually see what the baby looks when it's going to be born. (It's) more detailed," she said.
As for how much it will cost, Stadnyk said a basic package, which includes a 10-minute ultrasound as well as a listen to the baby's heartbeat and finding out the baby's gender, will set you back about $150. For those who want more, an extended package goes for about $225, and a top-tier party package goes for $395. Parents can also buy photos or videos of the ultrasound, or put a recorded heartbeat into a mechanical heart that then gets stuffed inside a teddy bear.
Stadnyk said she's expecting to officially launch Monday.
She'll join the two private stationary ultrasound clinics already in Winnipeg. One is on Tache Avenue and the other is on St. Mary's Road.
Stadnyk said she wanted to go mobile because she knows it's easier for already busy parents.
"People are busy now working. (It's hard) being able to have the two parents get to an appointment at the same time. We can accommodate them," she said.
Contact Stadnyk at www.prenatalpeek.ca.
Will Prenatal Peek fill a need the medical system shouldn’t be filling? Join the conversation in the comments below.