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Science & Technology

Visual search to shop: gimmick or game changing?

This undated image provided by Amazon shows the company's Firefly app. A key feature of Amazon’s new Fire smartphone is its Firefly service, a visual search feature, which also has modes for music and video. (AP Photo/Amazon) Show/Hide caption

This undated image provided by Amazon shows the company's Firefly app. A key feature of Amazon’s new Fire smartphone is its Firefly service, a visual search feature, which also has modes for music and video. (AP Photo/Amazon)

08/28/2014 5:19 PM 0

NEW YORK, N.Y. - Imagine using your phone to snap a photo of the cool pair of sunglasses your friend is wearing and instantly receiving a slew of information about the shades along with a link to order them.

It's a ......

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