Winnipeg Free Press - PRINT EDITION

Is Apple starting to shrivel?

  • Print

About three years ago, I bought my first Apple product. I saved $2,500 of the hard-earned money I made from working at a golf course. I went online to, and ordered a 13-inch black MacBook, fully loaded.

I was beyond ecstatic. After the MacBook came the iPods, then the iPhones, the iMac, and now I'm using a 15-inch MacBook Pro. It's been a good ride. I've probably given Apple more than $10,000 by now.

My loyal readers know that I've been ranting hard against Apple lately. I finally shed my iPhone 4S and converted to the Samsung Galaxy S3. I must say it's awesome. But is my MacBook the next thing to go? Will I switch to Windows? Is the Apple brand fading away?

Ever since Steve Jobs died, Apple hasn't been the same. I remember being so hyped up for his keynote addresses. I would tell the teacher I needed to go to the bathroom, and then I'd tether Internet to my laptop and see what Jobs had to announce.

I don't feel that same energy with Tim Cook. To be honest, I didn't even know when the keynotes were this year. I feel the brand awareness isn't the same. When that turtle-necked, jeans-wearing CEO walked out on stage, a presence was felt, and excitement was generated for a product that you didn't need, but were going to buy anyway.

After all the refreshments of the Apple product lineup this year were released, there wasn't one upgrade that I thought was innovative, interesting, or cool. I didn't buy one single Apple product this year. It seems that the way technology is emerging, the only thing Apple is doing is making its products thinner and faster. Where are the design changes? Where are the new innovative technology advancements? They seem to be non-existent.

Microsoft is releasing Windows 8 next week, and there's been a lot of chatter around the web. Is Windows 8 going to be a hit? I personally think so. The way touch technology is these days; more people are beginning to use it. It's becoming a medium. Windows 8 is a very touch-friendly operating system. It also has a very metro user interface. I think Microsoft is changing with the times more than Apple is. I'm not saying I'm going to convert and be a diehard Windows user, and am going to write for four weeks about which kind of PC I'm going to buy. I'm just expressing my complete and utter disappointment in Apple as a former -- and still sort of -- Apple fan boy.

This may be rash, but I believe the only reason people are still using Apple products to date is because of iTunes. People may argue that the iPhone was Apple's "revolutionary" tipping point. I would strongly argue that the iPhone wasn't, or the MacBook, it was iTunes, paired with the iPod lineup. When Jobs was going strong as CEO, the iPod was it. Everyone had one. No one said, "Man what kind of MP3 player do you have?" Everyone said, "What kind of iPod do you have?" It's sort of like Under Armor. If you are wearing Nike or Addidas sports apparel, people don't refer to it as "nice Nike shirt." They say "nice Under Armor." The only reason people are sticking with Apple products is because they've collected music over their lifetime, and it's all stored in iTunes.

The hardest part of me switching to Android was that I couldn't sync my device with iTunes. I have 5,000-plus songs imported into that program, and I wasn't looking to switch anytime soon. But I found a program that used my iTunes database as a portal that would allow me to sync my music to my phone, so I was content.

We have Apple IDs, iCloud memberships, and cloud syncing available with Apple products. We set it up years ago, and people don't like change, so they aren't going to switch. But the question is, how long are you going to stay with Apple products before they get boring and redundant? Or are you going to be in the Apple cult for life?

I would really like to have a discussion and hear YOUR opinion. As you can tell, I'm getting fed up with mediocrity. Apple has some of the most intelligent designers and engineers in the world. Why aren't we seeing greatness? Shoot me an email at -- let's talk. If you don't like to type, you can always hit me up on Twitter @thedavidbell.

Republished from the Winnipeg Free Press print edition October 21, 2012 A15

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes


  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.


Make text: Larger | Smaller


Stephen Harper announces increased support for Canadian child protection agencies

View more like this

Photo Store Gallery

  • STDUP ‚Äì Beautiful West End  begins it's summer of bloom with boulevard s, front yards  and even back lane gardens ,  coming alive with flowers , daisies and poppies  dress up a backyard lane on Camden St near Wolseley Ave  KEN GIGLIOTTI  / WINNIPEG FREE PRESS  /  June 26 2012
  • A young gosling prepares to eat dandelions on King Edward St Thursday morning-See Bryksa 30 Day goose challenge- Day 17- bonus - May 24, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)

View More Gallery Photos


Are you concerned about the number of homicides so far this year?

View Results

Ads by Google