Winnipeg Free Press - PRINT EDITION

One in four Canadians own tablet, most have iPads

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TORONTO -- The iPad is still king, those addicted to their tablets read more news and watch more streaming video, and the popular gadgets are mostly used at home, even though they're often called "mobile" devices, says a new report that details how Canadians are adopting and using tablets.

According to the report by the Media Technology Monitor, a research product of the CBC, an estimated 26 per cent of the population had a tablet as of last fall. Tablet ownership was up from just five per cent in the spring of 2011.

Of the tablet owners, almost two-thirds had an iPad, while about 15 per cent each had purchased either a BlackBerry PlayBook or a Google Android device.

While a vast majority of all tablet owners said they would definitely or probably recommend their device to family and friends (86 per cent), the numbers were even higher for those with an iPad, at 91 per cent. About 61 per cent of iPad owners said they would definitely recommend their tablet, compared to 44 per cent of other tablet owners.

The most frequently cited reasons to use tablets were accessing the Internet (86 per cent), playing games (59 per cent), reading news (51 per cent), social media (49 per cent), watching video (39 per cent), reading ebooks (35 per cent), listening to audio (31 per cent) and streaming Netflix (11 per cent).

Although tablets are often classified as mobile devices, about 82 per cent used it most around the house, compared to just eight per cent at work, two per cent at school or while travelling, and one per cent either in a coffee shop, in the car, or on public transit.

-- The Canadian Press

Republished from the Winnipeg Free Press print edition February 23, 2013 E5

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