Birchwood Hyundai sales rep Randy Cuvos describes the 2014 Elantra, which arrived in dealer showrooms in early February, as "not so much a redesign as a refreshing".
The new Elantra is available in three trims: SE, Limited and Sport. While the SE and Limited are powered by the same 1.8-litre, 145-horsepower four-cylinder engine as last year's model, the Sport model comes with a direct-injection 2.L engine that is good for 173 hp.
A new standard feature on the 2014 Elantra models is the driver selectable steering (DSS) mode, which allows the driver to adjust steering response to suit road conditions or individual preference with a press of a button on the steering wheel,
"The Limited-trim Technology Package includes LED tail lights," Cuvos added.
Cuvos noted that the Elantra is Hyundai's best-selling model and, with a base price of $15,999 plus freight and pdi, the current supply won't be around for long.
Birchwood Hyundai has also welcomed three new sales reps to the showroom floor. The best known of the threesome, at least to Blue Bomber fans, is Andre Douglas, one of the team's starting offensive tackles.
This is the first off-season that Douglas has chosen to spend in Winnipeg.
"I was looking for something to do," said Douglas, who joined the Birchwood Hyundai sales team at the beginning of the year. "I had an endorsement deal with this dealership and (general manager) Jason Khan and I had become friends. When this opportunity came up, he contacted me."
Douglas said the dealership has been a good fit for him. "There has been a lot of learning to do, but it has been interesting."
Nick Uranick and Jeff Weekes both started in sales at Birchwood Hyundai at the beginning of March. Weekes, who gained his sales experience at Future Shop, has been selling cars for six months.
"I decided to move here because of the location (on north McPhillips) and the product," Weekes said. "Hyundai sales are growing at a tremendous pace. I wanted to be part of that growth trend."
Uranick is the son of veteran sales rep Barry Uranick at Birchwood Credit Solutions' Salter Street store. The younger Uranick joined the Birchwood Auto Group last year right out of high school, working in inventory control.
Birchwood Keystone Ford gets new general sales manager
Dom Trotta is relishing his new role as Birchwood Keystone Ford's new general sales manager. Trotta, an 11-year auto sales veteran, all with the Birchwood Auto Group, took up his new post at the beginning of March.
"This is my first time on Regent and first time selling Ford products," Trotta said, noting that Birchwood Keystone Ford is the only Ford store in Winnipeg carrying Ford Performance trucks and SVT products. "The staff here is great and so is the product line."
Trotta added that the dealership is currently holding its second annual Mustang Giveaway contest. Any customer purchasing a vehicle between now and the May long weekend will have their names entered in a draw for a $65,000 Shelby Mustang.
New address for Michael Palay
After 10 years as one of Winnipeg's top-selling General Motors sales reps, Michael Palay has changed his affiliation. At the beginning of March, he joined the Gauthier Chrysler Dodge Jeep Ram operation as sales and finance manager.
"I decided to come here because the store is going to be focusing more on the sub-prime market," Palay said. "For the past couple of years, I've been helping people with challenged credit to get into a vehicle. More importantly, I have helped hundreds of people rebuild their credit.
"At Gauthier Auto Finance, we don't believe that bad credit should stand between you and the quality new or used car you deserve.'