Winnipeg Free Press - ONLINE EDITION

Attack ads are cash cows for all

  • Print

Most Canadians who have even a passing interest in federal politics will have heard by now that Justin Trudeau is the new Liberal leader and that the Conservatives released their first anti-Trudeau attack ad less than 24 hours after Trudeau won.

The ad has been criticized heavily for taking Trudeau's comments wildly out of context - using something he was saying his father used to think to make it appear as if he was saying Quebec is better than the rest of Canada - and for making light of his appearance at a 2011 charity event where he removed his shirt in a mock-strip tease to raise money. He raised $1,900 for the Canadian Liver Foundation at the event.

When asked about the ad Monday, Labour Minister Lisa Raitt said it is all about his judgement and the charity event performance was just not the kind of behaviour one would expect from someone in Trudeau's position. She also wondered what would have been said if a woman had done a mock strip tease for charity.

Critics called using the charity performance for an attack ad cheap. In a statement, Trudeau called it gutter politics, and used it as an opportunity to ask people to donate to both the Liberals and the Liver Foundation.

People listened.

The Canadian Liver Foundation reported at least 200 people called to donate money saying they were doing so because of the attack ad. The charity raised $10,000 in two days, more than it normally brings in from unsolicited donations in a month.

In a tweet earlier today, Gerald Butts, the principal advisor on Trudeau's leadership election campaign, said the Liberals have raised $408,000 since the Conservative attack ad was released. (To put that amount in context, that's a fifth of what the party raised in the entire second quarter last year).

But the ad is also likely lining Conservative pockets as well. 2011 Conservative campaign manager Jenni Byrne issued a letter to Conservatives today saying it was the media that was spinning that the ads were bad but that it didn't matter what the media said. The ads, said Byrne, "have spread farther and faster than any ads we've ever done."

According to Byrne the ad had 270,000 views on YouTube in the first two days, which beats even the interest in ads during an election. It was so popular it even crashed the party's website, which has never happened before.

Then she pleads for more money to keep the "momentum going."

"We need to make sure every Canadian sees these ads and you can help by making a $25 donation today," said Byrne.

Attack ads are not generally viewed positively by most Canadians. But so far it seems as if when Justin Trudeau is the attackee - everyone wins.

Well, except maybe the truth and democracy.

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Steve Ashton Leadership Bid

View more like this

Photo Store Gallery

  • A baby Red Panda in her area at the Zoo. International Red Panda Day is Saturday September 15th and the Assiniboine Park Zoo will be celebrating in a big way! The Zoo is home to three red pandas - Rufus, Rouge and their cub who was born on June 30 of this year. The female cub has yet to be named and the Assiniboine Park Zoo is asking the community to help. September 14, 2012  BORIS MINKEVICH / WINNIPEG FREE PRESS
  • A young goose   reaches for long strands of grass Friday night near McGillvary Blvd-See Bryksa 30 Day goose challenge- Day 19 - May 23, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)

View More Gallery Photos

Poll

With the Canadian junior team off to such a great start, will you be watching the World junior hockey championship?

View Results

Ads by Google