The Mona Lisa Ristorante was successful in its bid this morning to erect a 23-foot tall digital sign beside its Corydon Avenue building.
The civic appeal committee overturned a board of adjustment decision, allowing the restaurant owner to erect two digital signs atop a 23-foot pole.
"There is no earthly reason to deny this," Coun. Harvey Smith (Daniel McIntyre) said, as he echoed the sentiments of the committee members.
The restaurant had been given permission to erect a smaller sign, eight feet in height, and which only displayed text.
Business owner Joe Grande, who did not attend the hearing but was represented by lawyer John Prystanski, needed a sign erected atop a pole that would clear the height of the building and one that could display images of restaurant activities.
The new zoning bylaw, passed in April, imposes height restrictions for digital signs in character neighbourhoods like Corydon Avenue and prohibits images or movie-quality-like displays.
Planning staff said the smaller signs are more in keeping with the pedestrian character of Corydon Avenue.
Prystanski successfully argued that the larger sign is appropriate for the neighbourhood and that no area residents were opposed.
In a subsequent case, the appeal committee allowed a Sargent Avenue pawn shop to erect a similar-sized digital sign on its building wall, a proposal also opposed by planning staff.