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True North unveils new exhibition hall

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A  corner of downtown is getting a makeover, and some real muscle.

MTS Centre executives announced this morning that they are turning  the vacant building at the corner of Portage Avenue and Donald Street into a new exhibition hall.

The building, which was once occupied  by music retailer A&B Sound, has stood empty for six years.

The new MTS Centre Exhibition Hall will open on Sept. 17 with a presentation of Bodies: The Exhibition, which features specially preserved and intricately dissected human corpses in poses which reveal the complex play of muscles, nerves, veins and bones that go into every human movement.

The exhibit is slated to run until Jan. 9, with an option to extend it should it exceed the MTS Centre’s expectations

At a press conference today, True North president Jim Ludlow said organizers are expecting over 200,000 people to take in the exhibit.

The deal for MTS Centre to lease the building, negotiated with the building’s owner CentreVenture, will run until mid-2011. The location has been extensively discussed as the site of a potential hotel development beginning next year.

Another exhibition is scheduled to take over at the MTS Centre Exhibition Hall after Bodies, but True North officials are keeping the details under wraps.

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