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Winnipeg Free Press - ONLINE EDITION
Heading to IKEA tomorrow? Wear your hiking boots...
IKEA’s Alicia Zoffranieri and the Free Press' Geoff Kirbyson measure the walk through the massive new store. (TYLER WALSH / WINNIPEG FREE PRESS) Photo Store
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If you’re planning on buying a Billy Bookcase or a Klippan sofa, wear some comfortable shoes.
That’s because when you go to IKEA, which officially opens its doors Wednesday morning at 9 a.m., you’ve got a bit of a trek ahead of you.
The Swedish furniture giant’s stores are a bit of a maze but they’re designed to take you through more than 50 display rooms, including two entire display homes, before you pick items off the shelf and put them in your shopping cart.
The entrance-to-exit path, the company says, is 1.3 km. It’s not that we don’t trust the IKEA – in fact, it’s regularly voted among the world’s most-trusted brands – but we like to measure things. We are, after all, investigative journalists.
So, we bought a measuring wheel and set off with IKEA’s Alicia Zoffranieri to see if the company was telling the truth.
Is IKEA still trustworthy? Check out our video.
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