It’s Super Bowl weekend – Oh, the excitement! The hype! The halftime show! The football! The commercials!
Oh, wait. The commercials. We’re in Canada, so we don’t get to see all those big-budget, hotly anticipated, endlessly discussed Super Bowl commercials. Broadcast regulations on the chilly side of the border allow Canadian channels to "simultaneously substitute" their signals for what’s being carried on the U.S. channels. In simple terms, it’s about protecting the financial interests of the broadcasters that have paid big bucks for the rights to show the Super Bowl in Canada. And that means that regardless of which channel you’re tuned into for the Big Game, you’re likely going to be stuck watching the same limited selection of endlessly rotated Canadian commercials and CTV show-promo spots.
It’s an annual exercise in frustration for football fans north of the Canada-U.S. divide. But this time around, we’ve come up with a solution to that might ease that age-old signal-override irritation, by compiling a big, entertaining bunch what will surely be this year’s most talked-about ads into a simple click-and-play collection.
And you don’t even have to wait until kickoff time to see ’em. Just click on Free Press TV writer Brad Oswald’s introduction, and let the built-in player do the rest.
Enjoy the game!