Ticket sales for Winnipeg’s National Hockey League franchise continue to skyrocket.
True North Sports and Entertainment announced Friday afternoon it has 7,158 season-ticket commitments in its Drive to 13,000 campaign. Those commitments, ranging in length from three-to-five years were made by Manitoba Moose season-ticket and mini-pack holders along with corporate partners who have first dibs in an exclusive pre-sale until 10 pm. tonight.
The total means the franchise is more than halfway to its 13,000 goal — a number at which True North sought for financial certainty and to hold up as evidence of the strength of the market when the NHL’s Board of Governors gather to rubber stamp the sale in New York later this month.
"It’s a higher number than we expected, frankly," said True North Director of Corporate Communications and Hockey Operations Scott Brown.
"We had hoped Moose season ticket holders would take it to the 50 per cent mark (6,500) and they’ve delivered us higher than that.
"We’re pleasantly surprised, that’s for sure."
The window opens to the public on noon on Saturday and can only be purchased with a deposit at www.driveto13.com.
True North will cap the season-ticket commitments at 13,000 but with an additional 1,000 seats included in the corporate luxury boxes — which are also selling briskly — there will be less than 1,000 available for general sale. The NHL requires that a few hundred seats be set aside for players and their families as well as NHL executives.