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People camp out at Polo Park for iPhone 5 launch

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More than 200 customers waited outside of the Apple Store in Polo Park this morning in anticipation of the arrival of iPhone 5.

Some were camped overnight, literally. Ravdin Rampersad, 37, started the line at 1 p.m. on Thursday.

"It was pretty chilly but we had blankets, coffee, and Chinese food."

By 3 a.m. today, the line was approaching 100.

"Love them or hate them, you can’t deny that Apple knows how to build the hype," offered Bradley Lacroix, 24. "You don’t see lineups like this at Samsung."

The Apple doors opened at exactly 8 a.m., when staff rushed out to greet the customers running around the length of the lineup and cheering. Within minutes, customers started herding through the front doors. Once inside, Lacroix stuck his head out a few minutes later and loudly announced: "It’s so beautiful guys! It’s awesome!"

The smartphone is also being launched in the U.S., U.K., Canada, France and Germany. It will go on sale in 22 more countries a week later. The iPhone 5 is thinner, lighter, has a taller screen, faster processor, updated software and can work on faster "fourth generation" mobile networks.

Order numbers indicate the iPhone 5 has overcome initial lukewarm reviews. Apple received 2 million orders in the first 24 hours of announcing its release date, more than twice the number for the iPhone 4S in the same period when that phone launched a year ago.

Analysts have estimated Apple will ship as many as 10 million of the new iPhones by the end of September.

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