May 23, 2015


Latest News

Porn-star rum back on Liquor Mart shelves

Ron de Jeremy is headed back to Liquor Mart shelves, as Manitoba Liquor Control Commission has found nothing inappropriate about the product.

Bottles of rum bearing the name and likeness of adult-film star Ron Jeremy had been removed following a customer complaint, said Manitoba Liquor & Lotteries spokeswoman Karen Hiebert, describing the decision to remove the product as a matter of erring on the side of caution.

The Ron de Jeremy rum will again be available at Manitoba Liquor Marts.

HANDOUT

The Ron de Jeremy rum will again be available at Manitoba Liquor Marts.

"We’ve reviewed the decision and decided to return the product to our Liquor Mart shelves," Hiebert said in a statement. "In this case, we felt there was nothing inappropriate about the product name or its label."

In January, 26 Liquor Marts in Manitoba began selling Ron de Jeremy, a seven-year-old premium rum produced in Panama. The Manitoba Liquor Control Commission ordered 60 cases of the 80-proof rum, which retailed for $43.75 before taxes for a 26-ounce bottle.

The name of the product is a play on words, as ron means rum in Spanish while the 59-year-old Jeremy is one of the world's best-known porn stars. The Ron de Jeremy product line was launched in 2010 and is marketed as "the adult rum" with a "long, smooth taste" on the company's U.S.-based website.

The bottle's label features Jeremy's face but no reference to his work in thousands of pornographic films. The product went on sale in 26 Manitoba Liquor Mart stores on Jan. 24 but was removed from Liquor Mart shelves nine days later, said Andreas Runesson, managing director of operations for Simplicity Wines, the product's Winnipeg-based importer.

The product will return soon, Hiebert said.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective January 2015.

Winnipeg Free Press | @WinnipegNews

May 22 10:40 pm

WFP reporter wins national award wfp.to/RTT

Winnipeg Free Press | @WinnipegNews

May 22 8:34 pm

Pork prices still soaring wfp.to/RT8

Winnipeg Free Press | @WinnipegNews

May 22 8:02 pm

Bodybuilders beware: supplements a 'Wild West' wfp.to/RTv

Winnipeg Free Press | @WinnipegNews

May 22 7:12 pm

Blue Bombers beef up D-line, add Kheeston Randall wfp.to/RTL

Ed Tait | @WFPEdTait

May 22 6:58 pm

#Bombers add import DL Kheeston Randall (6-5, 310 Texas). Drafted in 7th rd in 2012 by Miami. Appeared in 12G. Had stints w Minn/Cinn

Scroll down to load more

Top