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Portage Place Imax to close
At IMAX in Portage Place Kyra McCubbin (L) and Chloe Kehler watch as Maria Aragon performs on the Ellen show Tuesday, February 22, 2011. (JOHN WOODS / WINNIPEG FREE PRESS ARCHIVES) Photo Store
The biggest movie screen in town is going dark for good.
The Portage Place Imax theatre will close as of March 31, said Clare McKay, the vice-president of Forks North Portage, the non-profit partnership that runs the cinema.
McKay said the theatre has "sustained losses over the past few years," due largely to the theatre’s inability to show most Hollywood movies in Imax 3-D on the day of their openings. Another nail in the venue’s coffin was "another Imax opened down the street," said McKay, referring to the Imax theatre in Silver City Polo Park .
With one exception, the Portage Place Imax typically screened the bigger releases "two or three months after they had opened elsewhere," said McKay.
The Dark Knight Rises did secure an opening-day berth at Portage Place last summer because of director Christopher Nolan’s insistence that Imax theatres screening the movie on an Imax film projector was the best way to view the shot-on-film conclusion to the Dark Knight trilogy.
McKay says the theatre will honour all its previous bookings, including school screenings and birthday parties, until March 31.
History
Updated on Monday, January 7, 2013 at 5:31 PM CST: corrects spelling of Imax
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