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True North, MTS to expand partnership

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Pierre Blouin would like Winnipeggers who haven't even been born yet to watch NHL hockey at the MTS Centre. The president and CEO of MTS Allstream joined True North Sports & Entertainment executives this morning to announce the expansion of their seven-year partnership.

MTS will retain the naming rights to the downtown arena for the next decade with an option to extend the deal to "well past 2030."

"This is the best type of corporate sponsorship we've ever done," Blouin said.

No financial details were released but it was widely acknowledged that the deal is significantly richer than the $7 million one signed in 2004.

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