Winnipeg Free Press - ONLINE EDITION

Winnipeg Jets unveil air force-inspired logo

  • Print

WINNIPEG — The new Winnipeg Jets no longer need the NHL’s logo for any team visuals. They have their own.

The team unveiled its new logos this afternoon, a traditional-looking primary insignia of a silver fighter jet viewed from the sky-to-ground angle overtop a red maple leaf.

The images are surrounded by a blue and thin-silver circle. The team said the main logo has been inspired by the Royal Canadian Air Force and was designed in conjunction with the NHL and Reebok.

The team’s website now proclaims the Jets as "Fuelled by Passion," and the entire website design has been modified to included what are clearly going to be the organization’s new colours, shades of a military blue and silver.

"True North Sports & Entertainment felt it was important for the new Winnipeg Jets to develop a strong new identity," Mark Chipman, chairman and governor of True North said in a statement today.

"We felt it was important to authenticate the name Jets and we believe the new logo does that through its connection to our country’s remarkable Air Force heritage, including the rich history and relationship that our city and province have enjoyed with the Canadian Forces."

This new Jets logo is a distinct departure from all the former Winnipeg Jets logos of the WHA and earlier NHL eras.

The team also unveiled two secondary logos on its website this afternoon, a Winnipeg Jets banner over top of a meshing of captain’s wings and crossed hockey sticks. A red maple leaf separates the banners of "Winnipeg" and "Jets."

The other logo is simply a small "Winnipeg" above a stylized "Jets" in script, also sporting that traditional red maple leaf.

The team, the former Atlanta Thrashers which were sold to True North on May 31, has been using the NHL shield on its web site and in numerous other promotional materials. It even used the NHL logo and sweaters at the entry draft in June.

The team’s in-game look, including jerseys, will not be revealed for a few more weeks.

With their logo announcement, the Jets said that gear such as hats, T-shirts and other items are available immediately at the team’s new "Jets Gear" store (formerly the Moose Off The Rack store) at the MTS Centre.

Fans seemed to be on board right away: within an hour of the announcement, people were lined up around the corner at the MTS Centre's Jets Gear store.

The store is open until 10 p.m. tonight and will be open on the weekend between 10-6 on Saturday and noon to 5 p.m. on Sunday.

New Jets forward Eric Fehr will be at the store signing autographs Saturday from noon to 1 p.m.

tim.campbell@freepress.mb.ca

video player to use on WFP

video player to use on WFP
History

Updated on Friday, July 22, 2011 at 4:08 PM CDT: Adds logo, details.

4:41 PM: Adds video.

4:49 PM: Updated

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Chief justices breakdown cameras in courtroom project

View more like this

Photo Store Gallery

  • MIKE DEAL / WINNIPEG FREE PRESS 060711 Chris Pedersen breeds Monarch butterflies in his back yard in East Selkirk watching as it transforms from the Larva or caterpillar through the Chrysalis stage to an adult Monarch. Here an adult Monarch within an hour of it emerging from the Chrysalis which can be seen underneath it.
  • A young gosling prepares to eat dandelions on King Edward St Thursday morning-See Bryksa 30 Day goose challenge- Day 17- bonus - May 24, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)

View More Gallery Photos

Ads by Google