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Zellers helping out inner-city rec centre

One of Canada's best-known retailers has chosen Winnipeg to launch a national program to help kids and families in need.

The Zellers Community Project will donate $300,000 this morning to the Magnus Eliason Recreation Centre on Langside in the inner city.

In partnership with the city, the program will create 1,700 new programming hours, promote pride, awareness and education through field trips to historic sites in Winnipeg and provide shuttle vans for free transportation for families in need to get to important appointments.

"If we can keep the kids in the programs longer, it will be that much more effective in supporting them," said Mark Foote, president and CEO of Zellers.

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