The Canadian Press - ONLINE EDITION

Czech brewer Budvar claims victory in Budweiser trademark battle over Anheuser-Busch in Italy

  • Print

PRAGUE - The state-owned Czech brewery Budejovicky Budvar NP said on Tuesday an Italian court has banned its bitter rival, beer giant Anheuser-Busch InBev, from using the Budweiser trademark in that country, the latest ruling in their long legal battle over the brand name.

At the same time, Budvar said the Supreme Court allowed the Czech brewer to return to the Italian market with its Budweiser Budvar lager. Budvar director Jiri Bocek called it "a great victory."

Bocek said the court declared AB InBev's use of the Budweiser trademark deceptive and removed it from the trademark register.

"Therefore our competitor must stop selling Budweiser beer in Italy," he said, adding that the verdicts are final.

AB InBev said it planned to comment later in the day Tuesday.

Budvar's Italian lawyer Stefano de Bosio said the verdict may be a precedent for other trademark disputes because it ruled that traditional names are entitled to the same protection as current official names.

Founded in 1895 in the city of Ceske Budejovice — called Budweis at the time — Budvar argues that only beer brewed in its part of the Czech Republic can be called Budweiser.

Budvar said it hoped the ruling will help it boost sales in Italy which dropped in 2002 by about half after it was forced due to Anheuser-Busch's legal action to sell its beer under the name of Czechvar and later Budejovicky Budvar. In 2001, Italy was the fifth biggest market for Budvar.

Budvar has been fighting with Anheuser-Busch for over a century over use of the Budweiser brand.

The legal battle was not affected when Anheuser-Busch was taken over by Belgian brewer InBev in 2008.

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Perry Bellegarde elected as national chief of Assembly of First Nations

View more like this

Photo Store Gallery

  • A young goose   reaches for long strands of grass Friday night near McGillvary Blvd-See Bryksa 30 Day goose challenge- Day 19 - May 23, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • A goose cools off Thursday in water at Omands Creek Park-See Bryksa 30 day goose challenge- Day 25– June 21, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)

View More Gallery Photos

Poll

Will you watch The Interview?

View Results

View Related Story

Ads by Google