Latest News

Winnipeg Free Press - PRINT EDITION

La Vie en Rose outlet to open

By: Geoff Kirbyson

Posted: 02/22/2013 1:00 AM | Comments: 0

Handout La Vie en Rose plans to open its fourth city location, on Kenaston Boulevard. (POSTMEDIA)

The owners of La Vie en Rose aren't the least bit scared of whatever secrets Victoria may be hiding.

The Montreal lingerie retailer opens its fourth location in Winnipeg Friday. This one, located on Kenaston Boulevard, is its first outlet store and will feature half of its merchandise on sale or at liquidation prices. It also boasts a line for men, which isn't available at its regular stores, and its LVER collection, which is lower-priced items for women and young women.

Company spokeswoman Emilie Gentes said the late 2012 arrival of Victoria's Secret at Polo Park shopping centre hasn't affected its stores in St. Vital or Kildonan Place because they're not in the same neighbourhood. Its Polo Park store, on the other hand, has felt the impact, but probably not one most people would have expected.

"We noted an increase in traffic, in fact. People are curious about Victoria's Secret. It is a marketing machine," she said.

Gentes said the core business of Victoria's Secret is "sexy lingerie" targeting women in their mid-20s.

"Our customers are mostly in their mid-30s and our offer is broader in styles to meet various shapes. We offer the very comfy bra with wider straps, the sexy push-up, the breast-feeding bra, the all-lace balconnet bra, the seductive teddy as well as fun, comfy PJs. We really fulfil different types of lifestyles and needs," she said.

-- Geoff Kirbyson

Republished from the Winnipeg Free Press print edition February 22, 2013 B12

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories? Please use the form below and let us know.

* Required

In which story did you find the error? *
Please post the headline of the story or the title of the video with the error.
What was the error? *
Please post exactly what was wrong with the story.
What should we have written?
Please indicate your source for the correct information.
Who else should we interview to improve this story?
Please include any contact information you may have.
Can we contact you in the future for advice on stories about this topic?
Yes

No
First Name: *
Last Name: *
E–mail Address: *
This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.
Phone: *
This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.
Colour:
Are you blue? If you can see this, leave it blank and get some CSS support.
Enter the words that you see: * This is to prevent our forms from being filled out automatically.
You have failed to correctly identify the words in the box above. Please try again.

More Latest News

Undock

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.