20°c Partly cloudy
10°c Light rain
The Canadian Press - ONLINE EDITION
Retailer The Bay returns to its roots with a rebranding as Hudson's Bay
The corporate logo for Hudson's Bay company is shown, as released on March 6, 2013. THE CANADIAN PRESS/HO
TORONTO - The Bay is going back to its roots under a plan to rebrand its operations with a different name and new logo.
The department store retailer says it will now be called Hudson's Bay, a nod to its parent company.
A refreshed logo uses the company's name in a simple type face.
The full version resurrects its corporate coat of arms, which features two a shield and cross, as well as beavers, a fox and two elk.
A spokeswoman for the company says the rest of the rebranding effort will rollout over time.
The new logo already has been incorporated into the company's loyalty program, which will now be called Hudson's Bay Rewards.
The retailer called the reworking of its brand "a marriage between yesterday’s history and tomorrow’s vision."
Plans are to gradually take down The Bay signs at its retail locations, though it doesn't have a timeline for the changes.
The parent company will maintain its logo of a flag with the letters "HBC" — for Hudson's Bay Company.
Hudson's Bay says this is its first major logo change since 1965.
More Latest News
- Back to Top
- Return to Latest News
More Latest News
(1 of 39 articles for today)
'I do not use crack cocaine': Mayor Ford breaks silence on crack video scandal
3:14 PM 0View Related
Poll
Most Popular Latest News
- Crash claims two young women, RCMP say
- Chiropractor guilty of sexually assaulting, beating ex-girlfriend
- First Nation celebrates groundbreaking on city's first urban reserve
- Woman drove into river on purpose
- Woman run over three times by her own car
- Drug dealer sentenced to 3½ years in prison
- 'I told them, "I think that guy downstairs is dead"': teen witness at murder trial
- Bridge collapse survivor who fell in river: 'You hold on as tight as you can'
- MTS to sell Allstream to Egyptian investment group, focus on Manitoba market
- Katz knew golf plan doomed 'months ago'
- Man dies after being pulled from vehicle submerged in Winnipeg retention pond
- 87-year-old woman tells jurors, 'Somebody had to stand up to' Donald Trump
- Chiropractor guilty of sexually assaulting, beating ex-girlfriend
- Winnipeg woman camps out in front of legislature to protest child welfare
- Crash claims two young women, RCMP say
- 2 dead in crash near Portage la Prairie
- Grocer Joe Cantor dies at 88
- Charleswood deaths being investigated as domestic incident
- Two men now facing first-degree murder charges in Tim Bosma test drive death
- Rainfall warning issued for southern Manitoba
- Seattle man dribbling soccer ball to Brazil killed by car on Oregon Coast
- Man dies after being pulled from vehicle submerged in Winnipeg retention pond
- 87-year-old woman tells jurors, 'Somebody had to stand up to' Donald Trump
- Driver crashes into tree near golf course
- Arrests made after raids on local head shops
- Aboriginal leader Elijah Harper dies
- News of city's $17-million winner leaks out on FB
- Passengers from diverted flight to leave Winnipeg Thursday night
- No threat from bag found at Winnipeg Square
- Susan Griffiths dies in Switzerland
- First Nation celebrates groundbreaking on city's first urban reserve
- Chiropractor guilty of sexually assaulting, beating ex-girlfriend
- MTS to sell Allstream to Egyptian investment group, focus on Manitoba market
- Catching up with Arrested Development's Bluth family
- Horrific crash kills minivan driver near Brandon
- Man dies after being pulled from vehicle submerged in Winnipeg retention pond
- Lake St. Martin reserve close to getting new home
- 'I told them, "I think that guy downstairs is dead"': teen witness at murder trial
- Jockey club launches $350-M civil suit against province
- Grocer Joe Cantor dies at 88
- New owner for lumber stores
- Chiropractor guilty of sexually assaulting, beating ex-girlfriend
- Grocer Joe Cantor dies at 88
- Marsh Madness: Photographers Fred Greenslade and Joe Bryksa capture spring migration's grandeur at Delta Marsh
- Prominent Canadians back petition to rename Victoria Day to honour aboriginals
- Famous city grocer loved job, customers
- First Nation celebrates groundbreaking on city's first urban reserve
- Aboriginal leader Elijah Harper dies
- Skin picking gets status as distinct disorder, should help sufferers access help
- Order of Manitoba recipients announced
- New owner for lumber stores
- Aboriginal leader Elijah Harper dies
- Dogs can experience separation anxiety and depression just like humans
- Chiropractor guilty of sexually assaulting, beating ex-girlfriend
- Saskatchewan professor wants to test the health benefits of nose-picking
- 'Revenge of the redheads': Ginger-haired Montrealers gather in celebration
- Grocer Joe Cantor dies at 88
- An uncommon phenomenon
- Passengers from diverted flight to leave Winnipeg Thursday night
- Hundreds pitch in to dig out houses damaged, destroyed by Ochre Beach ice floe
Ads by Google
You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.
Have Your Say
New to commenting? Check out our Frequently Asked Questions.
The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.