Grocery shoppers can help make Winnipeg's homeless a little less hungry today.
Siloam Mission is having its annual #Shop4Siloam event to collect food and cash donations for its Easter dinner.
Volunteers will be outside Sobeys at 1939 Bishop Grandin Blvd. from 10 a.m. to 3 p.m. to take donations ranging from coffee, lunch meats and milk to toothbrushes, toothpaste and plastic wrap.
"It's things we need to sustain us every day," said Judy Richichi, one of the organizers and director of development and finance at Siloam Mission. "Homelessness doesn't take a holiday, so we need people to keep us at the top of their mind all the time."
The goal is to target shoppers who may not otherwise think of donating food items.
"The need is always there, so it just allows people to participate at a time when they're feeling compassionate," Richichi said.
The event is in partnership with ICUC Moderation Services, a social-media management company in Winnipeg.
Staff from ICUC and Siloam Mission will be live-tweeting the event using the hashtag #Shop4Siloam to drum up more support.
Siloam Mission is serving a traditional Easter dinner to between 500 and 700 people from noon to 2 p.m. Friday and 12:30 to 1:30 p.m. Sunday and Monday.
People can also donate online at www.siloam.ca/donate.