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Crested Butte OKs Bud Light 'Whatever' promotion

9:39 PM 0

DENVER - Leaders in the historic Colorado mining town of Crested Butte have unanimously approved a plan to turn it into the fictional "Whatever" town for a Bud Light ad campaign.

Town councillors only gave their OK only after Bud Light ......

CORRECTS SPELLING OF BUD LITE TO BUD LIGHT - FILE - In this Feb. 24, 2009 file photo, a crowd gathers on Elk Avenue in Crested Butte, Colo., during a Mardi Gras parade celebration. Some people in normally laid back Crested Butte, are not up for a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign. The Denver Post reports the company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event. (AP Photo/Nathan Bilow, File) Show/Hide caption

CORRECTS SPELLING OF BUD LITE TO BUD LIGHT - FILE - In this Feb. 24, 2009 file photo, a crowd gathers on Elk Avenue in Crested Butte, Colo., during a Mardi Gras parade celebration. Some people in normally laid back Crested Butte, are not up for a secretive Bud Light plan to paint their mountain town blue and turn it into a fantasy town for an ad campaign. The Denver Post reports the company has agreed to pay the town $250,000 to fence off its main street and bring in more than 1,000 revelers for the Sept. 5-7 event. (AP Photo/Nathan Bilow, File)

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