8°c Overcast
2°c Variable cloudiness
Winnipeg Free Press - PRINT EDITION
Alliance with Yahoo latest boost for Golden Girl gurus
TREVOR HAGAN / WINNIPEG FREE PRESS Enlarge Image
Laura McDonald (left) and Susan Misner of Golden Girl Finance.
"YAHOO" isn’t just the feeling in the offices of Golden Girl Finance these days, it’s also the name of its newest strategic partner.The Winnipeg-based website (www.goldengirlfinance.ca/), which features stories on personal finance and money geared specifically toward women, has signed on to provide content to Yahoo Finance, a leading Canadian financial site that receives two million visitors a month.
Laura McDonald, co-founder of Golden Girl, said the deal is "huge" for her and business partner, Susan Misner, who started the site last summer.
"We never envisioned this early on," McDonald said. "To partner with somebody like Yahoo Finance skyrockets what we're able to do. We provide daily content that will help us build our national brand presence as the dominant voice of female finance."
McDonald said Golden Girl's focus will be continuing to make financial education fun and entertaining.
"It's taking media stories and what people are talking about in pop culture, putting that financial spin on them to get people more engaged in finance and getting people not in the industry to take more of an interest," she said. "When you relate it to women's everyday lives, the products they love and the often hilarious situations that shape their everyday existence, financial literacy becomes a welcome education. It's about humanizing finance, making it real, relevant and relatable."
Marc Reppin, director of audience for Yahoo's Canadian operations, said the web giant had been interested in Golden Girl since late last summer.
"They're providing investing and personal finance content geared toward women and they're Canadian, too. We're the premier digital media company on the web and we're always looking for strong partnerships to build our content offering to our audience," he said.
In addition to being in its news vertical, Golden Girl will also be featured in Yahoo Finance's personal finance section, Perfect Cents.
Reppin described Golden Girl's approach as "fresh, lively, a little more playful and fun to read."
"They're dealing with particular situations such as going back to work after having a baby or getting an education. They're empowering women to take ownership of their financial situations," he said.
No money is changing hands in this deal, but Reppin said Yahoo will provide Golden Girl with brand visibility and exposure to its audience, including logo attribution and links back to the Golden Girl site.
"For them, they get the association with Yahoo, which is a very strong digital brand," he said.
Golden Girl Finance derives its revenue from advertising. It also has several thousand women who subscribe to its newsletter, a figure that is growing by double digits every month.
geoff.kirbyson@freepress.mb.ca
Republished from the Winnipeg Free Press print edition March 12, 2011 B12
More Business
- Back to Top
- Return to Business
Poll
Proudly brought to you by:
Most Popular Business
- Forest fire forces closure of gold mine in Timmins area
- Jets boost TSN Radio, CJOB takes hit
- RIM stock falls as BlackBerry maker's global sales head quits
- Proud to be a tortoise: Great-West takes it slow and steady
- CP Rail customers looking at alternatives on Day 2 of Teamsters strike
- City seen as ideal rail hub for Canada, Mexico trade
- Astral sale OK'd, CEO pay nixed
- 50 highest-paid CEOs in AP survey
- Shoppers Drug Mart signs agreement to buy pharmacies from Paragon
- Canadian dollar moves lower for eighth session, commodity prices advance
- Manitoba gets first female land surveyor
- Big week for Facebook's Zuckerberg: From IPO opening bells to wedding bells
- Tempers flare on CP picket line on McPhillips Street
- Committee pitches 9-6 Sunday shopping
- Investment fraudster gets 10 years
- Canadian Pacific workers give 72 hour strike notice as negotiations continue
- Forest fire forces closure of gold mine in Timmins area
- New crepe eatery to be unveiled for Esplanade
- Manitoba Movers
- Shoppers Drug Mart signs agreement to buy pharmacies from Paragon
- Boston Pizza franchise mushrooming locally
- Hecla resort finally gets offer
- Manitoba gets first female land surveyor
- Major CWB layoffs underway
- Big week for Facebook's Zuckerberg: From IPO opening bells to wedding bells
- WestJet eyes new routes, seat plans
- No such thing as a bad job, Flaherty tells picky unemployed workers
- Canadian credit card system of fees 'perverse,' raises prices: Competition Bureau
- What happens if Greece leaves the euro zone?
- Ford's outbursts tarnishing Toronto's image, experts warn in wake of latest feud
- Shoppers Drug Mart signs agreement to buy pharmacies from Paragon
- CRTC awards licence for new Calgary FM radio station, The PEAK
- Jets boost TSN Radio, CJOB takes hit
- Royal Caribbean sending 2 cruise liners to China, says they will be Asia's largest
- Rush of ageism to beat new law
- Starwood Hotels & Resorts 1st-quarter profit more than quadruples; revenue up 32 per cent
- Long haul 'family' Every employee is a spoke in the wheel at Bison Transport
- Manitoba gets first female land surveyor
- Chartwell Seniors, ING Real Estate to sell U.S. 5 communities for US$290 million
- Dorel foresees juvenile sales growth opportunities from Target arrival in Canada
- Shoppers Drug Mart signs agreement to buy pharmacies from Paragon
- Avoid merger mess Include HR professionals in preparing for change
- Manitoba gets first female land surveyor
- Women honoured at awards dinner
- Long haul 'family' Every employee is a spoke in the wheel at Bison Transport
- Snowbirds, Americans living in Canada read on...
- Catalyst Paper says it did not get enough approval for restructuring plan
- Walmart Canada to slash prices further to take on discount competition
- Manitoba Movers
- Toronto investment company buys three blocks for $100M
- Loss is New Flyer's gain
- Empty inside
- Major CWB layoffs underway
- Shoppers Drug Mart signs agreement to buy pharmacies from Paragon
- Snowbirds, Americans living in Canada read on...
- James E. Marker, inventor of Cheezies, dies in Belleville, Ont., at age 90
- Pershing Square gaining ground in Canadian Pacific proxy battle, poll suggests
- Hecla resort finally gets offer
- Avoid merger mess Include HR professionals in preparing for change
- Manitoba gets first female land surveyor
Ads by Google
You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is register and/or login and you can join the conversation and give your feedback.
The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010; View the changes. New to commenting? Check out our Frequently Asked Questions.