Winnipeg Free Press - PRINT EDITION
Posted: 09/11/2013 1:00 AM | Comments: 0
Last Modified: 09/11/2013 7:08 AM | Updates
CUPERTINO, Calif. -- For the first time since introducing the device that changed cellphones forever, Apple will offer two distinct versions of the latest iPhones -- a cheaper one made of plastic and another that aims to be "the gold standard of smartphones" and reads your fingerprint.
Apple unveiled the latest iPhone models, available on Sept. 20, during an event at its Cupertino, Calif., headquarters. The move comes as the company tries to fend off Samsung and other competitors that want to challenge Apple in the competitive smartphone market. The lower-cost iPhone 5C is expected to help boost sales in China and other areas where people don't have as much money to spend as they do in North America and Europe.
Research firm Gartner Inc. estimates Apple had a 14.4 per cent share of the world's smartphone market in the second quarter of this year, No. 2 behind Samsung's 31.7 per cent.
The lower-cost iPhone 5C will be available in five colours -- green, blue, yellow, pink and white. CEO Tim Cook calls it "more fun and colourful" than any other iPhone. The 5C has a four-inch Retina display and is powered by Apple's A6 chip. It also has an eight-megapixel camera, live photo filters and a rear cover that lights up.
The iPhone 5C will cost $99 for a 16-gigabyte model and $199 for a 32-gigabyte model with a two-year wireless contract in the U.S. Canadian pricing with a contract is not yet available but without a contract the phone starts at $599.
Jefferies analyst Peter Misek called the phones "lovely," but said in a note to investors the $99 minimum price for the 5C is "is higher than expected and still leaves Apple with a product gap in the low end."
The second phone, the 5S, is "the most forward-looking phone we have ever created," said Phil Schiller, senior vice-president of worldwide marketing at Apple. It will come in silver, gold and "space grey" and run a new chip, the A7 that is up to twice as fast as the A6.
For buyers entering a two-year contract with a wireless carrier in the U.S., the the 5S will cost $199 for 16 gigabytes of memory, $299 for 32 and $399 for 64. Canadian prices with a contract have not been released but without a contract the phone starts at $719.
Schiller said the new phone can run more health and fitness applications. These apps have become increasingly popular as more people use them to track exercise routines, calorie intake and even sleep patterns.
The camera in the 5S received some major upgrades, including several automatic features designed to produce better photos. It has larger pixels and a larger aperture, which helps capture more light. The phone also has a "true-tone" flash feature designed not to clash with the colours in the room or a person's skin colour -- something Schiller said has not been done on a phone before.
The camera, called iSight, has "auto image stabilization," which helps avoid blurry pictures, and a slow-motion camera for video. A "burst mode" can take 10 frames per second as long as you hold your finger on the shutter, then find the best one in your camera roll.
The 5S also includes "Touch ID," which reads fingerprints at a "detailed level," Schiller said. He said it is "fun and easy" to teach the 5S about your fingerprint and once you do, you can just touch the home button to unlock the phone. The company said fingerprints will not be stored on its servers. Tying the fingerprint scanner to payments could also open new revenue channels for Apple.
Both models will be on sale on Sept. 20 in the U.S., Australia, China, Canada, France, Germany, Japan, Singapore and U.K. People can order the 5C in advance on Friday, but not the 5S.
Apple also said its next mobile operating system, iOS 7, will be available as a free download on Sept. 18. The new system can be downloaded on the iPhone 4 and later models, as well as on the tablets starting with the iPad 2.
-- The Associated Press
Republished from the Winnipeg Free Press print edition September 11, 2013 B4
Updated on Wednesday, September 11, 2013 at 7:08 AM CDT: Replaces photo
Having problems with the form?Contact Us Directly
One door closes, another opens
La Scala expects Expo labour dispute to blow over
Big-box chain Lowe's could replace Targets here
Feds face deficit if oil prices stay put: PBO
US consumer confidence jumps to 7 1/2-year high in January
Facebook blames glitch for global outage
Team Manitoba will really stick out
Volkswagen, Audi, Porsche issue recalls for fuel leaks
Lyft cars still think pink, but streamline the 'stache
US home price gains slow in November on weaker sales
Orders for US durable goods fell 3.4 per cent in December
Loonie rises after five losing sessions
Pfizer net down on lower sales, higher research, legal costs
TSX heads lower amid earnings misses
Caterpillar 4Q results mixed, 2015 outlook disappoints
3M tops net income rises 7 per cent as sales jump broadly
P&G fiscal 2Q earnings drop 31 pct, hurt by exchange rates
American Airlines tops Street 4Q forecasts
India nuke deals still thorny for US despite 'breakthrough'
Metro hiking dividend after strong quarter
Mining ministers tout mineral development
China says 'harmful info' must be managed after VPNs blocked
DuPont profit rises, but strong dollar cuts into sales
Britain's economy loses steam in fourth quarter
DuPont meets 4Q profit forecasts
Russia announces anti-crisis plan after rating downgrade
Greek bailout critic named new finance minister
Is a family earning $120K 'middle class'?
Asia stocks rise, Europe drifts as initial Greek nerves ease
Swiss drug maker Novartis posts Q4 profit drop
Ericsson Q4 profits hit by decline in North America
Siemens quarterly profit slips 25 pct on slow power business
Aer Lingus backs takeover, needs Irish government support
Philips' net profit slumps in 4th quarter, sales edge lower
Facebook: Internal glitch caused hour-long global outage