Winnipeg Free Press - PRINT EDITION

Bieber's popularity slipping, Google-wise

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TORONTO -- Who would think of arguing that Justin Bieber had an off year in 2012?

Well, according to Google's annual exploration of web search data, the Canadian pop star was taken down a peg this past year.

"Justin Bieber's kind of taking some licks, at least in terms of how he ranks in Google searches this year," says Google Canada spokesman Aaron Brindle.

He wasn't eligible for the year's Top 10 list of Canadian "trending" searches -- representing newer queries that have broken out for the first time -- but surprisingly, he wasn't named Google's biggest music-related search of the year.

English-Irish boy band One Direction had more searches than Bieber, who did finish second in the category.

"He still has tons and tons of searches, but it's interesting, this is kind of a hard year for Justin Bieber because he was outpaced by One Direction and then we also saw ... Gangnam Style (by PSY) passed Justin Bieber's Baby as the most watched video of all time last month."

Gangnam Style was No. 5 on Google Canada's list of top trending searches of 2012, behind the social media site Pinterest, hurricane Sandy, the Olympics and the video game Diablo 3. Gangnam Style outranked the book-turned-film Hunger Games, SOPA (an acronym for the Stop Online Piracy Act), the Quebec reality show Star Academie, head of the Lord's Resistance Army Joseph Kony, and Zerg Rush, a search term that launches a secret video game at Google.com.

Bieber was also shut out at Yahoo! Canada, which said its top searches of the year were Kate Middleton, iPhone 5, Kristen Stewart and Robert Pattinson, Fifty Shades of Grey, Higgs boson, hurricane Sandy, Jessica Simpson, Jessica Pare, Scientology and Miss Universe Canada Jenna Talackova.

But Bieber did top the Bing.ca charts, followed by Miley Cyrus, Kim Kardashian, Selena Gomez, Kate Middleton, Jennifer Aniston, Taylor Swift, Kristen Stewart, Katy Perry and Lady Gaga.

And what is Canada's favourite sports team, according to Google searches? Baseball's Toronto Blue Jays.

Blame the ongoing NHL lockout, combined with the Jays' recent flurry of acquisitions, for hockey's unexpected fall out of the top spot. The Toronto Maple Leafs were second on the list, followed by the Vancouver Canucks, Montreal Canadiens, Winnipeg Jets, Edmonton Oilers, Calgary Flames, Ottawa Senators, Toronto Raptors and Montreal Impact.

-- The Canadian Press

Republished from the Winnipeg Free Press print edition December 13, 2012 B9

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