Winnipeg Free Press - PRINT EDITION

Canadians cutting TV moving to web views

Demographic split growing stark: survey

  • Print

TORONTO -- About 16 per cent of Canadian adults said they no longer watch any conventional TV and strictly stream online content, according to a report by measurement firm comScore.

The research, which was commissioned by Google, also found 45 per cent of respondents said they watch both TV and online video content, 35 per cent said they only watch TV and four per cent said they watch neither.

Younger viewers were more likely to be "cord cutters" -- a nickname for consumers who don't pay for TV and rely on digital video for their entertainment.

Younger viewers were more likely to be 'cord cutters'

About one in four respondents aged 18 to 24 said they were a cord cutter, as did about one in five of those aged 25 to 34. About 15 per cent of those over 35 said they had cut the cord.

Consumers 45 and older were the most likely to only watch TV. About half of the respondents in that group said they didn't watch online video, while only 16 per cent of the 18-to-24 cohort said the same.

While the estimated number of cord cutters is still relatively small, they've grown significantly in recent years, especially in younger demographics.

Among 18- to 24-year-olds, the number of cord cutters has grown by 60 per cent (to about 25 per cent) since 2010, according to comScore. And the growth rate is 270 per cent for those aged 25 to 34 (to about 19 per cent).

When asked if they expected to watch more or less online content and TV in the year ahead, 19 per cent of all respondents predicted they'd watch more web video in the future, while only six per cent said they thought they'd watch more TV.

Users were also asked how watching TV was better than viewing online video and vice versa. Among the most common responses from those who prefer TV were it offered the best picture quality, a better viewing experience and an easier way to watch. For those preferring the experience of watching online video, respondents commonly said they valued that it was cheaper, more interactive and more convenient.

ComScore also provided some stats on Canadians' use of YouTube, the top video site on the web. Based on a three-month average ending in March, comScore said Canadians were watching 2.9 billion videos, for a total run-time of 5.3 billion minutes per month on YouTube. Per user, it worked out to 127 videos each and an average of five clips per visit.

-- The Canadian Press

Republished from the Winnipeg Free Press print edition July 12, 2013 B4

Fact Check

Fact Check

Have you found an error, or know of something we’ve missed in one of our stories?
Please use the form below and let us know.

* Required
  • Please post the headline of the story or the title of the video with the error.

  • Please post exactly what was wrong with the story.

  • Please indicate your source for the correct information.

  • Yes

    No

  • This will only be used to contact you if we have a question about your submission, it will not be used to identify you or be published.

  • Cancel

Having problems with the form?

Contact Us Directly
  • Print

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

You can comment on most stories on winnipegfreepress.com. You can also agree or disagree with other comments. All you need to do is be a Winnipeg Free Press print or e-edition subscriber to join the conversation and give your feedback.

Have Your Say

New to commenting? Check out our Frequently Asked Questions.

Have Your Say

Comments are open to Winnipeg Free Press print or e-edition subscribers only. why?

Have Your Say

Comments are open to Winnipeg Free Press Subscribers only. why?

The Winnipeg Free Press does not necessarily endorse any of the views posted. By submitting your comment, you agree to our Terms and Conditions. These terms were revised effective April 16, 2010.

letters

Make text: Larger | Smaller

LATEST VIDEO

Family of Matias De Antonio speaks outside Law Courts

View more like this

Photo Store Gallery

  • A Canada goose makes takes flight on Wilkes Ave Friday afternoon- See Bryksa’s 30 Day goose a day challenge- Day 09- May 11, 2012   (JOE BRYKSA / WINNIPEG FREE PRESS)
  • An American White Pelican takes flight from the banks of the Red River in Lockport, MB. A group of pelicans is referred to as a ‘pod’ and the American White Pelican is the only pelican species to have a horn on its bill. May 16, 2012. SARAH O. SWENSON / WINNIPEG FREE PRESS

View More Gallery Photos

Poll

What are you most looking forward to this Easter weekend?

View Results

View Related Story

Ads by Google