WINNIPEG has been awarded a licence to establish a bilingual World Trade Center in Winnipeg.
The award was announced at a meeting in San Diego on Wednesday.
ANIM, Manitoba's bilingual trade agency and the Winnipeg Chamber of Commerce will co-manage the operation.
"With the Centrallia global business forum, not only did we broaden our worldwide connections, we also found a key partner in the Winnipeg Chamber of Commerce," said Mariette Mulaire, president and CEO of ANIM.
The Winnipeg Chamber of Commerce will secure and manage the World Trade Center location with the hopes of turning it into a focal point for central Canada's international trade community.
"This is a tremendous opportunity for Winnipeg as well as for Manitoba businesses, since a World Trade Center provides businesses with access to a diverse array of state-of-the-art trade services, enabling them to increase their international sales," said Dave Angus, Winnipeg Chamber of Commerce president and CEO.
The World Trade Center Association, established in 1968, was born out of a studied need to create facilities that would serve as focal points for the convenience of the promotion of international commerce.
There are more than 320 World Trade Centers in 96 countries.