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Winnipeg Free Press - PRINT EDITION
City's Jacks knows all things tax
She's written 50 books on the subject
Evelyn Jacks: good tax advice (SUBMITTED PHOTO)
Evelyn Jacks recently reached a milestone that even she is amazed at -- the publication of her 50th book.
One of Winnipeg's most prolific and successful authors -- just about every one of her titles has been a bestseller -- she has had the good fortune of choosing tax preparation as her subject area.
As the tax system is constantly tweaked, it creates an ongoing opportunity to revise and update books.
"I've thought of changing the topic I write about, but I'm still passionate about the subject, and if there is more work to do, I will continue to publish," she said.
The Canada Revenue Agency keeps creating more work for her to do.
For her 49th book, released simultaneously with her 50th, she dusted off the title that made her famous, releasing a new version of Jacks On Tax to address the new push from the CRA to get more people filing their tax returns online.
"I'm a huge fan of software -- it makes the whole process a lot easier," she said. "But there are people who leave money on the table... because of the seductive simplicity of the software program. So the object of this book is to really help people understand the software programs better."
The former high school business education teacher is not only a bestselling author but also the go-to expert on all matters of tax preparation and tax planning.
She's a much-sought-after public speaker, criss-crossing the country doing 50 to 60 engagements every year.
The night after the Winnipeg launch of her 50th book, she flew to Toronto for a day of interviews and meetings and was back at her Winnipeg home for dinner by 8 p.m.
She is also the founder of the Knowledge Bureau, a national post-secondary education institution and publisher focused on financial education for advisers and their clients.
That group now operates with a full-time staff of 11 and has 4,500 registered students for its online courses.
Ever gracious and unfailingly generous, even with those who are less than attentive to the finer details of tax planning, Jacks sees her role as a service provider.
"Doing a tax return is a big deal for people in the first place," she said. "There are various trigger points -- life events, financial events -- most of which are affected by the tax system in one way or another. Reconciliation of those two moving targets is what I like to write about."
It's not just the average tax-filer who respects Jacks' take on things.
Federal Finance Minister Jim Flaherty recruited her to sit on the Federal Task Force on Financial Literacy and she recently co-founded the Manitoba Financial Literacy Forum with the Manitoba Securities Commission.
She's been named the Canadian Woman Entrepreneur of the Year by the Rotman School of Business at the University of Toronto, recognized internationally with a Business Leadership Award by the Canadian Embassy and Business Women's Network in Washington, D.C., and has twice been named Manitoba's Woman Entrepreneur of the Year and the YM-YWCA Business Woman of the Year.
Republished from the Winnipeg Free Press print edition March 13, 2013 B5
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