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Winnipeg Free Press - PRINT EDITION
Consumers chilly toward Windows 8
SAN FRANCISCO -- Microsoft bills Windows 8 as a "reimagining" of the personal computer market's dominant operating system, but the company still has a lot of work to do before the makeover captures the imagination of most consumers, based on the results of a recent poll by The Associated Press and GfK.
The phone survey of nearly 1,200 adults in the U.S. found 52 per cent hadn't even heard of Windows 8 leading up to Friday's release of the redesigned software.
Among the people who knew something about the new operating system, 61 per cent had little or no interest in buying a new laptop or desktop computer running on Windows 8, according to the poll. And only about a third of people who had heard about the new system believe it will be an improvement (35 per cent).
Chris Dionne of Waterbury, Conn., falls into that camp. The 43-year-old engineer had already seen Windows 8 and it didn't persuade him to abandon or upgrade his Hewlett-Packard laptop running on Windows 7, the previous version of the operating system released in 2009.
"I am not real thrilled they are changing things around," Dionne said.
"Windows 7 does everything I want it to. Where is the return on my investment to learn a new OS?"
-- The Associated Press
Republished from the Winnipeg Free Press print edition October 29, 2012 B5
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