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Crayon-maker Crayola to open family attraction in Orlando, Florida, its 2nd such venue

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EASTON, Pa. - Crayon manufacturer Crayola is building a family attraction in Florida.

The company said Tuesday that Crayola Experience Orlando will open next summer at The Florida Mall. It will be similar to the attraction Crayola now operates in its eastern Pennsylvania hometown of Easton.

Crayola Experience Orlando will feature 25 hands-on activities in 70,000 square feet of space. One attraction will let children create their own unique crayon with a personalized wrapper. Another will let kids appear on their own coloring page.

Crayola is a subsidiary of Kansas City, Missouri-based Hallmark Cards Inc.

It says it chose Orlando because it's a top family destination. The area has three major theme park resorts, Walt Disney World, Universal Orlando Resort and SeaWorld. But it has many more specialty parks and attractions, some built around children's brands.

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